Guide to international trademark registration

    Want to protect your trademark in several countries? In addition to national applications and an EU trademark application, you can file an international trademark application through the Madrid System. The system covers 133 countries, including China, the United States, Japan, Brazil, and the United Kingdom. You can also designate the European Union as a whole. You choose the participating countries or regions where you want to seek protection.

    How does the application work?

    You need a basic application or registration, such as a Benelux or EU trademark. You must also have a connection, through nationality, domicile, or a business establishment, with the country or region of the trademark office through which you file your international application.

    1. File through your Office of origin. This trademark office checks that your international application corresponds to your basic mark and forwards it to the World Intellectual Property Organization (WIPO).
    2. Formal examination by WIPO. WIPO checks details such as the application information, the classification of goods and services, and payment. If the application meets the formal requirements, WIPO records your trademark in the International Register and issues a registration certificate.
    3. Examination in each country or region. The designated trademark offices then assess whether your trademark qualifies for protection under their own rules.

     

    Claim priority within six months

    If you file your international application within six months of your first trademark application, you may be able to claim the date of that first application, subject to the applicable conditions. This is called priority. The period runs from the filing date of that first application.

    When is your trademark protected?

    The WIPO certificate confirms the international registration. Whether your trademark receives protection, and for which goods and services, depends on the examination in each designated country or region.

    A trademark office generally has 12 or 18 months to notify a provisional refusal, calculated from WIPO's notification to that office. A longer period may apply to opposition proceedings under certain conditions. A refusal may concern all or some of the goods and services. A refusal in one territory does not affect examination in the other designated territories.

    We therefore monitor the status of your application in each country or region and assess what action is needed if an objection or opposition arises.

    The first five years: dependence on your basic mark

    For the first five years from the international registration date, your international registration depends on your basic application or registration. If the basic mark ceases to have effect in whole or in part, this can also affect your international registration. This may also happen later if proceedings against your basic mark began within that five-year period.

    Expanding and renewing your registration

    Want to seek protection in additional countries or regions later? You can expand your international registration through a subsequent designation. The goods and services must already be included in your international registration. The newly designated trademark offices will assess protection under their own rules.

    An international registration is valid for ten years and can be renewed for further ten-year periods. When renewing, you can choose the designated countries or regions for which you want to maintain the registration.

    The benefits at a glance

    • Seek protection in several countries and regions through one international application.
    • Manage your registration centrally through WIPO, including address changes and renewals.
    • Add participating countries or regions as your business expands.
    • The international route can save time and money. The most cost-effective route for you depends on your chosen countries, goods and services, and any objections.

     

    Want to know more?

    Want to find out which registration route suits your plans? Contact us for more information or a no-obligation consultation.