Choosing how to commercialize your new plant variety is a major decision. Should you license it out or sell it outright? Each path has pros and cons. Your choice will impact both your revenue and the future of your variety.
Selling your variety grants you an immediate payout: clean, straightforward, and potentially lucrative. But once the deal is done, you typically lose control over how it’s propagated and marketed. If you’re looking for a quick return and you’re okay handing over the reins, this approach might fit.
Licensing offers a more long-term involvement. By defining who can propagate your plant variety, where it can be sold, and under what conditions, you maintain a degree of control. Royalty structures can create steady income streams. Of course, you’ll also need to manage licensees, enforce your rights, and stay vigilant about any breaches.
Ultimately, your decision comes down to how much control, involvement, and risk you’re willing to take on. Selling can deliver a clean break and a fast return on investment, while licensing preserves your ongoing stake and revenue potential. Whichever path you choose, make sure your agreements are clear, enforceable, and aligned with your long-term goals.
Let’s connect if you need help weighing the options or setting up the legal framework.
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