Articles and opinions

What pain does my invention solve?

Written by Vera op den Brouw-Sprakel | May 18, 2026 5:00:00 AM

Ask yourself: what pain does my invention solve? 

When you can describe the problem in one precise sentence, your innovation becomes easier to protect, develop, and eventually explain to partners and investors. 

This helps you avoid a common risk: refining technical solutions that solve a problem that is nobodies key priority. 

Implication for you: sharper pitch and clearer scope. 

Focus first on the problem. The invention follows naturally.